Dedicated to helping Pinellas County business owners take control of their finances and master QuickBooks without the accounting jargon.
For more than 30 years, I’ve been helping small business owners cut through the clutter of bookkeeping and build a clear path to financial stability. I genuinely love what I do. I believe accounting should be a tool that helps you feel in control of your business.
After studying Accounting & Business Management at Southern New Hampshire University, I started my career in corporate cost accounting at Sanders Associates. It was there that I learned the vital systems and inventory flow practices that apply to all business scales. But my heart was always with local businesses. That led me to start my own consulting practice, dedicating my career to guiding entrepreneurs through their ledgers, payroll processes, and software setups.
"Robin doesn't just clean up your books — she teaches you how to read them so you can run a stronger, more profitable business."
QuickBooks is a powerful tool, but it's very easy for ledger entries to get mixed up, transactions to duplicate, or payroll setups to fall out of compliance. As an Advanced Certified QuickBooks ProAdvisor (a distinction held by only a select percentage of ProAdvisors globally), I specialize in diving into complex, historical files and untangling the most stubborn accounting errors.
Whether you're starting from scratch, fixing a setup that isn't working, or trying to clean up years of messy transactions before tax season, I work alongside you to set up proper, simple workflows. You always get direct, straight advice about your numbers.
In addition to advanced QuickBooks certifications, I bring comprehensive financial expertise to S-Corporations and small businesses. I hold active Series 6 Securities licensing and NH Life, Accident, and Health Insurance licensing, giving me a unique, holistic view of corporate compliance, payroll structures, and retirement configurations.
The Team
Three of us. You deal with whoever is actually doing your books.
Owner · Advanced Certified QuickBooks ProAdvisor
Largo, FLRobin studied Accounting and Business Management at Southern New Hampshire University and started out in cost accounting at Sanders Associates, later managing the office at an investment advisory firm. She founded Shea & Shea to do the part she liked best: sitting with an owner and making the numbers make sense. Thirty years on, that is still how the practice runs.
Branch Lead · US Northwest
US NorthwestGabrielle leads the Northwest branch. She spent a decade in management at Lowe's before moving into accounting full time, and works mainly in accounts payable, accounts receivable and order management. Three years with Shea & Shea.
Associate
Lisa works with clients on their day-to-day accounting. She spent roughly thirty years working in Sage before joining the practice.
Robin's qualifications provide a unique combination of accounting, licensing, and software mastery.
Three decades in cost accounting and small business advisory, helping hundreds of businesses succeed.
Certified in both QuickBooks Online and Desktop at Intuit’s highest professional tier.
Series 6 Securities & NH Insurance Licenses provide deep understanding of S-Corp and compliance setups.
Formal background in Accounting & Business Management from Southern New Hampshire University.
Robin has earned 22 verified five-star reviews from real clients on Intuit's ProAdvisor platform. Here's what a few of them had to say.
"Robin is absolutely amazing. She cleaned up two years of messy QuickBooks data that two other bookkeepers had given up on. I finally feel like I understand my own finances. She explains everything in plain English — no jargon, no judgement."
"I was completely overwhelmed when I first called Robin. My books were a disaster and tax season was coming up fast. She listened, came up with a clear plan, and had everything sorted out faster than I thought possible. Incredibly thorough and professional."
"Robin doesn't just fix your books — she teaches you how to keep them right going forward. I've worked with several bookkeepers over the years and none of them took the time to actually train me. She's genuinely invested in helping your business succeed."
"She responded quickly, was incredibly patient, and always made me feel like my questions weren't silly. I had a complicated QuickBooks setup with inventory and multiple accounts — she handled it all without breaking a sweat. Highly recommend."
How We Work
The written figure comes at step three, before any work starts.
Use the form or call. A short conversation to hear what you are actually trying to sort out. No quote yet, nobody can price a file they have not seen.
An hour with Robin to go through where your books actually stand and what it would take to bring them current. No charge, no obligation.
Before any work starts you get the scope in writing and the monthly number. No surprise invoice, and no work begins on a handshake.
Your QuickBooks file stays yours, there is no proprietary system to get locked into. Most handovers work best with a short overlap with your current bookkeeper, so nothing falls through the gap.
The first month ends with a reconciled, closed period and a set of reports, not a setup invoice.
Accounts reconciled against real statements, the period closed so prior months stop moving, and reports that get explained rather than just sent. Most clients spend a few minutes a month answering questions.
We Teach Accounting In Plain English.
Bookkeeping, payroll and QuickBooks in Largo, Florida.